The chef Jamie Oliver might be better known now for his campaigning than his cooking. Just this month he’s argued that there should be a 20% tax on ‘sugary drinks’, a corollary to his work over several years furthering the notion that schoolchildren should be fed nutritious meals.* Recently he’s opened mobile cooking centres in underserved neighbourhoods as imminent as Ipswich and as near as Noarlunga. But there is still a Jamie Oliver – who by the way is somehow only forty years old – who prioritises good, simple cooking. 15 Minute Meals is as straightforward as its name implies.
The eBook version features intuitive design and layout. The design is clean and crisp, and recipes are displayed with nutritional information so you know what your tastebuds and body are committing to. While a typical cookery book will feature a recipe list at the beginning of each chapter, 15 Minute Meals presents the reader with handsomely laid out grids ordered by the prevailing ingredient. It’s as simple as picking something you like the look of.
As ever, adding features to an eBook was not straightforward (it’s like trying to explain how to charge my Mum’s mobile. It seems like it should be easy, but it never is). You can hear more about the technical challenges involved in designing Jamie’s 15 Minute Meals from the man most heavily involved in making it, Koko Ekong:
*a kind of dietary meddling I as a former teacher hugely appreciate, having seen my students do their bit for local business (if not their young hearts) by investing daily in the Krunchy Fried Chicken down the road.